DownEast Basics

DownEast Basics is a high-style, low-price fashion retailer operating nationally via its website and 40+ stores in seven western U.S. states.

Fizz Brands helps build brand awareness and customer enthusiasm for DownEast Basics, while increasing traffic in the retail stores. In doing so, we have increased their following on FaceBook with regular postings, published a style blog for enthusiasts, arranged and held customer appreciation and promotional events, and lastly, spread the company's name through press releases and corporate announcements.

Through sustainable PR and marketing, including integrated campaign execution, DownEast Basics acquired over 20,000 new Facebook fans and increased fan engagement 2,400 percent. The ROI in sales from social media alone has consistently doubled year over year since 2008.