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The Fizz

Cross every category, every channel.

Fizz Brands is like a liquid dose of sunshine. In all the best ways, we deliver big-agency services, but on a much more manageable scale to meet your requirements of mixing innovative, results-driven campaigns with accountability and value. Our robust service offerings combined with our "Let's Take You to Market" energy create the fizz you need, when and where you need it. Nothing flat about what we do. Think Mentos and Diet Coke.

Our sweet spot is making your marketing world taste a little better, whether it's generating revenue, creating demand, educating the marketplace, or building a cause. Our services cross every category—every channel.

Click a bottle cap to get more information on our services.

BrandMaker

A solid brand identity and strategy well position retailers in the battle for customers.

  • Corporate and product discovery
  • Competitive analysis
  • Corporate and product positioning
  • Messaging framework
  • Brand marketing campaigns

FANMaker

A Facebook Ambassador Network (FAN) engages customers and transforms them into brand ambassadors.

  • Facebook strategy
  • Community building and branding
  • Content development
  • Campaign and incentive management
  • Page monitoring, response and feedback
  • Integrated marketing initiatives
  • Reputation management
  • Multimedia campaigns

Public Relations

You need more than a press release to influence consumers' opinions.

  • Influencer identification
  • Reporter briefings, interviews and press tours
  • Media strategy
  • Product launches and review campaigns
  • News-and trend-driven pitching
  • Cause marketing
  • Issues management
  • Company and product awards campaign

Content Development

Never underestimate the power of words.

  • Copy writing
  • Press materials
  • Social media content (blogs, Twitter, Facebook, etc.)
  • Commercials/video scripts
  • Books
  • Web copy
  • Brochures
  • Catalogs

BrandScape

Every successful retailer needs a clean, consistent image by which consumers recognize it.

  • Brand design and creative direction (colors, fonts, icons and imagery)
  • Logo design
  • Product packaging and labeling
  • Digital creative and strategy (website, social media and email)
  • Business stationery and collateral (letterhead, business cards, sales presentations and product sheets)
  • Style Guide

Creative Services

Engaging consumers with creativity influences the outcome.

  • Design
  • Illustration
  • Video production
  • Packaging
  • Ideation
  • Concepts and storyboards

Event Marketing

The key to great exhibiting is great marketing.

  • Booth planning and design
  • Promotions
  • Sponsorships
  • Media outreach
  • Trade show training
  • Direct mail and email campaigns

Media Training

The best communicators connect to their audience.

  • Media training and spokesperson development
  • Product demonstrations
  • Speeches
  • Investor presentations
  • Crisis communications
  • Message development

Product Development

Understanding the business of innovation gives consumers what they want and need.

  • Research
  • Design
  • Product assessment
  • Packaging
  • Manufacturing and distribution
  • Product launch

Market Research

Market research is the foundation for determining a product's success.

  • Trend and competitive analyses
  • Surveys
  • Media audits
  • Launch of test markets
  • Focus groups
  • Product reviews

Social Media

Social media tools enable people to share their perspectives and experiences online.

  • Blogging and online publishing
  • Content marketing
  • Social networking campaigns
  • Online community building and branding
  • Video campaigns
  • Webcasts and virtual events
  • Social media monitoring

Website Development

A strong user shopping experience begins online.

  • Planning, design, architecture and programming
  • Flash animation or flash demos
  • Search engine optimization
  • Website content
  • E-commerce initiatives
  • Multimedia

© 2014 Fizz Brands, Inc.